The responsiveness of Zendesk’s support team during and after the initial rollout confirmed the team’s decision. Confident that their software would fill a need in the market, the company armed itself with a service management tool suitable for a fast-growing enterprise in 2012. The growth didn’t catch Xero flat-footed. As demand boomed, the number of Xero employees also grew from 130 to 1300 over four years. The company is committed to continually extending its capabilities, and the pace that it has added features has attracted more than 600,000 subscribers in more than 180 countries. Xero’s deceptive simplicity belies a powerful set of tools for small businesses that get better on an almost daily basis. “It’s so well designed that I actually find myself smiling when using it…and that’s praise I don’t readily give to accounting software, especially after I’ve been testing it for a few hours.” New tools to support hyper-growth “Xero is remarkably easy to use,” Katherine Miller wrote in a review for Merchant Maverick. Founded in 2006 and based in New Zealand, Xero has been winning accolades for ease of use from reviewers and subscription renewals from its customers. That is, unless the user is trying out Xero, the up-and-coming challenger in the online accounting software market. But happy, dumbstruck grins? That’s probably not going to happen. Accounting software doesn’t usually elicit facial expressions associated with delight.
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